Stud Earrings

Stud Earrings

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Hoop Earrings

Hoop Earrings

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Necklaces

Necklaces

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Bracelets

Bracelets

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By Dana Ashli helps women style statement jewelry with their everyday outfits.

Let’s Create Your Next Favorite Piece.

Whether it’s for a special occasion, a gift, a group, or just because—each design is made uniquely for you.

"Dana is such a joy to work with every time! The ordering process is smooth and seamless, and every piece is made with care and attention."

— Jaiya

Start Your Custom Piece
Dana Ashli
Behind the Brand

Dana Ashli

Founder & Designer

Jewelry has always been a passion of mine — from collecting unique pieces to creating my own. By Dana Ashli is an extension of that passion, offering handcrafted statement jewelry that celebrates individuality, made to be worn, loved, and enjoyed every day.

What BDA Customers Are Saying

Jodi "Goldi" Hoops

Can’t leave home without my signature BDA earrings!!! My favorite are the Jodi hoops. They don’t tarnish and they go with every look.

Melissa

Maxi "Fiesta" Bracelet Stack

I’m absolutely in love with my By Dana Ashli bracelets/Maxi Stacks. You can catch me in BDA jewelry almost daily, as I own almost 20 stacks of bracelets. I love how I am able to transition from work to happy hour without changing my jewelry.

Tiffany

Elli Earrings

Elli hoops are definite show stoppers. I get so many compliments and they match with a lot of my clothes - win win for me!

Christina

The BDA Experience

From consultation to wedding-day sparkle, see how a By Dana Ashli customer had her Maid of Honor jewelry custom designed to perfectly match her dress and vision.

INSIDE THE CUSTOM DESIGN