About

By Dana Ashli was created from the belief that statement jewelry should be part of everyday style, not saved for special occasions. The brand is centered around handcrafted pieces designed to help women style bold jewelry with the outfits they already wear and love.

Rooted in a long-standing appreciation for both collecting and creating jewelry, By Dana Ashli brings together over 20 years of craftsmanship and creativity. What began as a personal passion evolved into a brand focused on offering distinctive, one-of-a-kind designs.

Each piece is thoughtfully handcrafted with intention and individuality — made to be worn, styled, and lived in. By Dana Ashli exists to make statement jewelry feel effortless in everyday style.